Deepanshi Arora
Data Analyst
Turning Data into Decisions with AI + Human Touch
About Me
I’m Deepanshi Arora, a Data Analyst with 3+ years of experience in Business Intelligence, data storytelling, and marketing analytics. As a Subject Matter Expert in Tableau, I also bring deep expertise in Power BI, Looker Studio, SQL, and Alteryx. I earned my MBA in Business Analytics & Big Data from Thapar University, where I specialized in big data and advanced analytics. This foundation enables me to connect business strategy with data-driven solutions. Over the years, I’ve successfully led end-to-end BI implementations, developed scalable analytics toolkits, mentored junior analysts, and delivered measurable business outcomes for global teams. I’m passionate about uncovering high-value insights and fostering a strong culture of data-first decision-making.
My Journey
Data Analyst
Growth Natives
May 2024 - Present
Delivered end-to-end BI solutions with Tableau, Power BI, and Metabase for global clients. Built advanced dashboards, optimized Alteryx workflows, and applied predictive models to strengthen customer retention. Specialized in e-commerce, ABM, and paid media dashboards that enhanced ROI. Published interactive dashboards on Tableau Public and contributed to BI communities, boosting brand visibility and knowledge sharing.
Data Analyst
Code Brew Labs
July 2023 - May 2024
Developed interactive Tableau dashboards to track KPIs, engagement, and performance, supporting executive decision-making. Partnered with product teams to define success metrics and align analytics with business goals. Enhanced dashboard UX with advanced visualization practices and streamlined ETL workflows in Alteryx, improving reporting speed and reliability.
Data Engineer
Jupitice Justice Pvt Ltd
Jun 2022 – Jul 2023
Developed executive Tableau dashboards for real-time insights and built data validation frameworks to improve accuracy. Automated ETL workflows with Alteryx and SQL for seamless BI integration, and transformed complex data needs into simple, interactive dashboards for business teams.
MBA In Business Analytics & Big Data
Thapar University
2021 - 2023
BBA in Digital Marketing
Chitkara university
2018 - 2021
My Portfolio
A selection of projects that showcase my skills and passion for data.
Designed and implemented a predictive analytics workflow in Alteryx to forecast churn and calculate CLV, automating processes from data preparation to insights. Built and validated machine learning models (Logistic Regression) to achieve high predictive accuracy. Integrated the workflow with Tableau to deliver an automated dashboard identifying churn drivers, supporting targeted retention strategies.
Developed a centralized marketing performance dashboard integrating data from paid media, and e-commerce campaigns for ROI tracking and funnel analysis, improving visibility across channels. Utilized Alteryx for advanced data preparation and built interactive Tableau dashboards with deep-dive capabilities, enabling real-time ad spend optimization and enhancing targeting strategies to reduce CPA.
Designed and implemented a fully customized dashboard for DiGGrowth, incorporating advanced backend logic and adaptive, cost-efficient solutions. Achieved 70% reduction in dashboard-related operational expenses, improving data accessibility, real-time insights, and executive decision-making across the organization.
Engineered a modular, plug-and-play dashboard solution enabling rapid deployment across multiple projects and business units. Significantly reduced project delivery timelines while maintaining scalability, consistency, and improved user adoption of data-driven workflows.
Certifications
My commitment to continuous learning and professional development.
BI Path Finder
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Get in Touch
Have a question or want to work together? Feel free to reach out.